# A competitor was able to get a much lower Embedded price

As we work with Microsoft's official prices, it's not possible to get a lower price, since we don't have any profit margin on the capacity, and we even contract the capacity directly through the Azure portal, with the customer following the entire process.

There are various ways of trying to circumvent Microsoft's correct and official processes to try to lower the price of the license, such as using Pro/PPU accounts instead of hiring dedicated capacity and using some techniques to deal with expired tokens, but as already mentioned in a topic above, this is illegal and violates Microsoft's contract and, for this reason, we do not agree with this type of practice, even if it means losing some customers who choose this path.

Another way to reduce the value of Embedded is to allocate several clients to the same capacity, which we also don't agree with because it doesn't deliver controlled, stable and optimized performance according to our quality standards.


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